Luitgard Hagl becomes Creative Director at Saatchi & Saatchi

The creative agency Saatchi & Saatchi from the Publicis Groupe Germany network is further strengthening its management in Germany after Thomas Canzar: from February 1, top creative Luitgard Hagl will start as Managing Director Creation and will report to Group CCO Dennis May. Hagl joins Managing Director Thomas Canzar, who moved from Thjnk on January 1, in the management of the agency. The management team will soon be completed by a Managing Director Strategy.

Hagl comes from Jung von Matt Limmat in Zurich, where she most recently worked as Managing Creative Director and Agency Lead. Previous positions include Serviceplan, Jung von Matt Hamburg and Grabarz und Partner. Hagl has received many awards for her creative achievements, has been a jury member for numerous national and international awards and is a member of the Art Directors Club Germany.