Laura Kunac heads Growth & Marketing at Publicis DACH
Laura Kunac has been appointed as the new Executive Director of Growth & Groupe Marketing and will oversee Publicis Groupe DACH’s group-wide marketing and growth initiatives.
Laura Kunac strengthens Publicis Groupe DACH in the growth area
Publicis Groupe DACH is expanding its growth and marketing organization: Laura Kunac is taking on the role of Executive Director Growth & Groupe Marketing with immediate effect. In this newly created role, she will further develop and support the group-wide marketing and growth activities as well as the business development processes in the so-called Power-of-One network in the DACH region. Kunac reports to Christoph Pietsch, Chief Growth Officer DACH.
Experience from MetaDesign, Serviceplan and international agencies
As Head of Growth Germany, Laura Kunac was most recently responsible for growth and new client business at the German locations of Publicis brand consultancy Metadesign. Prior to that, she worked for the Serviceplan Group in the areas of new business and internationalization strategy. Other professional stations included agencies such as Bartle Bogle Hegarty and Fca in London as well as .start in Munich.
Christoph Pietsch praises the new job holder: «Laura has already proven in her time at MetaDesign that she lives our agency model »Power of One' and can translate the power of the group for clients and partners. Her experience and knowledge of how modern growth strategies work will now also help us at Group level to continue to be successful and become even better."
Laura Kunac on her new role at Publicis
Laura Kunac herself comments on her new role as follows: «Power of One is much more than a functioning agency model - in my day-to-day work, I experience the tailor-made solutions we develop for our clients when we bring together the best of creation, media and data. I am all the more pleased that I can now work at precisely this interface together with an incredibly great team for the success of our clients.»
Publicis Groupe Deutschland is part of the globally active Publicis Groupe and employs around 2,800 people at its offices in Berlin, Düsseldorf, Frankfurt, Hamburg, Cologne and Munich. In addition to the creative and media brands Leo, Saatchi & Saatchi, Spark Foundry, Starcom and Zenith, the group also includes specialist agencies such as Digitas, Metadesign and MSL.
Further information on Publicis Groupe Germany is available at https://www.publicisgroupe.de.
