Kingfluencers with new co-management
Kingfluencers is appointing two co-CEOs. Starting in September, Anja Lapčević and Yoeri Callebaut will take over operational leadership of the Swiss social influence marketing company. The current CEO, Benny Schiegg, is moving abroad.
As of September 1, 2021, Kingfluencers will be newly led by a woman and a man: Anja Lapčević, who has been Chief Influence Officer at Kingfluencers for over a year, will share the role as Co-CEO with Yoeri Callebaut. The previous Chief Growth and Marketing Officer also started in July 2020.
Belgian Yoeri Callebaut has worked in several countries around the world. He has been a strategist and marketer for over 14 years. He worked at various corporations and start-ups with a focus on branding and digital transformation. The new Co-Managing Director Anja Lapčević is from the former Yugoslavia and started her career in the Swiss banking world. With her experience as a social media manager and marketing consultant, she founded the Conscious Influence Hub, which promotes respect, tolerance and empathy in social media (Werbewoche.ch reported). Lapčević will be responsible for Operations, HR and Creativity at Kingfluencers and will be responsible for all influencers. Callebaut will be responsible for financial planning, marketing, clients and technology.
Benny Schiegg moves to the south
The previous CEO Benny Schiegg has decided to start new projects abroad together with his wife. The new strategic direction initiated last year towards a creative agency for digital storytelling with the core competencies of social media and influencer marketing was successfully implemented with the management team Schiegg, Lapčević and Callebaut, according to Kingfluencers. While the industry grew by 30 percent in H1 2021 compared to the previous year, Kingfluencers was able to increase by almost 70 percent - in terms of revenue.
With Schiegg's departure, the company will be further strengthened with additional female power on the executive board as of September. Myriam Djela, who was formerly with Ipsos, will take over the role of Head of Consulting in the Executive Board, and the former JvM project manager Andrea Müller will become the new Head of Campaigning. The proportion of women at Kingfluencers thus rises to over 65 percent.
