Karin Libowitzky and Claudia Leischner new at Accenture Interactive
Karin Libowitzky takes up her new position as Managing Director at Accenture Interactive on May 1. She will be joined by Claudia Leischner, who will be responsible for Accenture Interactive as Digital Marketing Associate Director. The two have already worked together on numerous clients during their time together in the Dentsu network.
Karin Libowitzky is moving from Vizeum, where she was previously responsible for the business in Germany as CEO and shaped the areas of strategy, data and advertising effectiveness research in addition to continuing the traditional media business. She also brings more than two decades of experience in marketing consulting and technology. From 2010 to 2015, she managed the Interactive Media segment at SinnerSchrader, where she was responsible for the development of NextAudience, among other things.
Claudia Leischner most recently spent eight years as Managing Director of the international Gyro Creative B2B network in Germany and will now focus together with Karin Libowitzky at Accenture Interactive on closing the chain of content, data and technology in the sense of an integrated optimization of customer experiences. The focus will be on the operationalization of this model in the existing structures of clients' marketing organizations.
