Jason Romeyko takes over creative leadership of "Publicis TeamUBS"

Publicis Groupe Switzerland is pleased to announce the appointment of Jason Romeyko as Global Executive Creative Director for the dedicated agency "Publicis TeamUBS". In his new role, Romeyko will continue to drive the creative vision and strategy of the global UBS brand, the world's largest wealth manager. Romeyko joins the leadership team of Jonas Poehlmann, Managing Director, and James Griffith, Chief Growth Officer.

Most recently, Romeyko was Managing Partner and Worldwide Executive Creative Director at Serviceplan International for six years. Before joining Serviceplan, Jason Romeyko was part of the Publicis Groupe for over 20 years. At Saatchi & Saatchi, he was responsible for the creative direction of global clients including BMW, Deutsche Telekom, Toyota and GlaxoSmithKline.

Romeyko has received a total of 700 awards from all the major festivals. His outstanding projects include "The HIV+ Magazine" and "Sea Hero Quest", which were each awarded nine Cannes Lions. "The HIV+ Magazine" was created during his time at Saatchi & Saatchi Geneva and remains the most successful Swiss campaign at Cannes Lions to date. In 2021, Romeyko was inducted into the Golden Drum Festival's Hall of Fame, and in March 2023 was awarded ninth place in The Drum's ranking of the world's best Executive Creative Directors. Romeyko was born in Australia and speaks seven languages (including German and French).

Jason Romeyko: "The acquisition of Credit Suisse by UBS is a historic moment and a unique creative opportunity. It is a privilege to work with John McDonald, Group CMO of UBS, to help shape a new culture and image for this iconic Swiss brand. The zeitgeist could not be better to open a new chapter in the global financial industry.