Janina Hopfer becomes CMO at Homegate
Janina Hopfer joins Homegate with immediate effect as Chief Marketing Officer. In this position, she will be responsible for the brand and marketing strategy of the real estate marketplace and will report to CEO Jens Paul Berndt.
Hopfer has over fifteen years of experience in marketing and digital. She acquired her broad B2C and B2B marketing and sales management expertise in various management positions. Most recently, she led the brand management of Ziegert Bank- und Immobilienconsulting as Team Lead. Born in Germany, she started her career at the online marketplace Immoscout24, where she was responsible for digital product innovations and the strategic development of the market segment as Team Lead Consumer Marketing Austria.
Janina Hopfer holds a degree in business administration and studied in Berlin. With immediate effect, she is taking over responsibility for Homegate's entire marketing. A special focus is on the brand and marketing strategy as well as the alignment of internal and external communication.
