Florian Walz becomes Chief Digital Officer at Neo Advertising
Neo Advertising is expanding its executive team: Florian Walz will serve as CDO, driving the digital transformation of the OOH market and strengthening the sales team’s media expertise to further enhance the company’s relevance to clients. He reports directly to CEO Christian Vaglio-Giors.
Florian Walz started his career as a media planner at Publicis. For eight years, he worked as a consultant across all media genres. It was soon clear to him that he would focus his professional career on the out-of-home sector.
In his last two years at Publicis, he built up the Outdoor Advertising unit. He then moved to APG|SGA, formerly Affichage Holding, where as Senior Manager he was responsible for digitalization, research and development in Germany and abroad.
At the same time, Florian Walz was significantly involved in the development, conception and realization of today's planning tool SPR+. He then ran the Geyst agency for seven years. Until last year, Florian Walz served as CEO of Out of Home Media, where he was responsible for the consulting areas of analysis, strategy, conception and research.
