Federico Vita becomes Chief Growth Officer of Merkle DACH

Federico Vita is promoted to Chief Growth Officer (CGO) of Merkle DACH with immediate effect. The agency for customer experience and digital transformation is thus honoring his successes and many years of expertise. Vita has already been working at Merkle for 14 years and has a total of 18 years of industry experience. Previous roles include Head of Business Development at Isobar, and in 2021 he was successfully involved in the merger of Isobar and Namics under Merkle DACH, as well as the expansion of its Growth Acceleration team. Vita will continue to report to Pierre-Alexandre Riera, Chief Commercial Officer of Merkle DACH.