Fabio Serratore becomes new Key Account Manager at MediaTI Marketing
Fabio Serratore joined MediaTI Marketing as Key Account Manager for National Print at the beginning of the year, coming from Publicitas, where he had previously held various positions.
MediaTI Marketing, the marketing company of Gruppo Corriere del Ticino (Corriere del Ticino, il caffè, CombiTicino, Tessiner Zeitung, Universo, Extrasette, Radio 3i, Teleticino, Ticinonews), is strengthening its sales organization with well-known and proven forces.
In his new role, Fabio Serratore is responsible for the national advertising market and is available to media/advertising agencies and direct customers for all matters relating to print advertising in MediaTI Marketing's portfolio of titles.
Moreno Cavaliere, Delegate Gruppo Corriere del Ticino, said in a press release: "We are delighted that Fabio Serratore, a proven expert in the Swiss print landscape, has joined our Group and are convinced that this move will enable us to provide advertising clients and agencies with even more competent information about the media landscape in Ticino. Among other things, Fabio Serratore was responsible for marketing the Ticino daily press on the national advertising market at Publicitas for many years. We wish Fabio Serratore every success in his new role at MediaTI Marketing."
MediaTI Marketing has been active on the national advertising market since 1.4.2017. The company was founded by Gruppo Corriere del Ticino after the management contract with Publicitas was terminated after 124 years of collaboration. With the dissolution of Bitop Ticino at the end of 2017, all of Gruppo Corriere del Ticino's marketing tasks are now the responsibility of MediaTi Marketing SA.
