Fabian Biedermann becomes Managing Director at Friendly Greetings
Freundliche Grüsse is getting reinforcements: As of May 1, Fabian Biedermann will take over the operational management of the agency as Managing Director. After 13 years at various international agencies, he is returning to Switzerland.
After graduating in business administration from the University of St. Gallen and taking his first steps at Wunderman Zurich, Fabian Biedermann was drawn abroad. From Shanghai, Los Angeles and San Francisco to Berlin, the advertising traveler was on the road. From website redesign for Hyundaiusa.com to projects for Facebook and Activision in the areas of virtual reality, gaming and blockchain to work for Visa Global in 25 markets, B2B projects for Google in Silicon Valley and the launch of new Ford models in Asia Pacific, Fabian Biedermann has already driven in some stakes for Fortune 500 companies.
Biedermann has a distinctive digital DNA and a wide range of skills in strategic brand management, the development of brand platforms and production for various media channels, writes Freundliche Grüsse in a statement. That's why the two owners, Pascal Deville and Samuel Textor, have repeatedly tried to bring the native of Aargau on board in recent years.
Initial contacts had already been made when the agency was founded in 2014. Most recently, however, the pandemic had delayed the relocation plans. "Now the ideal candidate is finally here - good things take time," the founders are quoted as saying in the press release. Biedermann fits the agency because, on the one hand, he focuses on disruptive innovation, has extensive digital know-how, a progressive mindset and international expertise. On the other hand, he is also an exciting guy who is a pleasure to talk to.
"After several positions at large network agencies, an owner-managed boutique agency with short decision-making paths is now exactly the right place to contribute my collective experience," says Biedermann about his new position. As of May 1, he will take over the operational management of Freundliche Grüsse as Managing Director, and will join the management team together with the owners Samuel Textor, Pascal Deville, and Head of Content Janine Sonderegger. He will be primarily responsible for consulting, innovation and new client business, as well as the general development of the agency.
