Ex-FCB President Bernhard Heusler strengthens Picstars
Bernhard Heusler, honorary president and longtime director of FC Basel 1893, and Lorenz Lüchinger of Tamedia, as new members, as well as Marco Gasser (as a permanent guest) of Tamedia, have joined the Picstars Board of Directors.
In addition, the financing round of CHF 2.2 million was closed with the venture capital firm Investiere. Tamedia and Zürcher Kantonalbank already communicated their investment in Picstars in September. Picstars markets the social media reach of sports and lifestyle talents and event visitors in collaboration with brands.
Bernhard Heusler in a statement: "Highly talented athletes need and deserve support to achieve their goals. On the hard road to sporting success, they are valuable and credible ambassadors for everyone who enables them to live out their talent. Digitalization is opening up new opportunities. Picstars takes advantage of these and makes the tools available to the talents and sponsors, creating a win-win situation. That convinced me from a sporting and economic point of view."
Lorenz Lüchinger, Head of Investment Management Ventures at Tamedia: "Picstars hits the zeitgeist with its business model in the area of influencer marketing. As a media company, we can offer our customers and thus also Picstars further added value."
With Picstars, brands use the social media reach of their brand ambassadors. Sponsorship is thus digitized for companies and the performance of brand ambassadors becomes transparent and controllable. In the Picstars Cockpit, companies can create campaigns directly, find ambassadors that match the brand, and set a budget for the campaign. The companies benefit from the qualitative reach of the talents on social media and can check the success of the campaign live in the Picstars Cockpit. The brand ambassadors earn on a performance basis according to the interactions achieved with their social media posts.
