Elias Frühauf, Rolf Fischer and Kaspar Trachsel join Sanitas-GL
Sanitas is placing greater emphasis on innovation and IT and has appointed IT and marketing specialists Elias Frühauf, Rolf Fischer and Kaspar Trachsel to the Executive Board.
The Board of Directors of Sanitas Beteiligungen recently adopted the "Sanitas 2022" strategy, which focuses on innovation and customer satisfaction. Sanitas has therefore decided to split the current Business Development division into Innovation & Business Development and IT. The respective division heads will join the insurance company's Executive Board. The following three people are among the new additions as a result of these changes:
Elias Frühauf is the interim head of the Sales & Marketing division at Sanitas. Previously, the 35-year-old was Head of Omni-Channel and Customer Experience at Sanitas. Frühauf will take over the new Innovation & Business Development division on September 1, 2018.
Rolf Fischer is known as a strong and communicative IT specialist with many years of experience in the insurance and banking industry. The 50-year-old will take over the new IT division on August 1, 2018 at the latest.
Kaspar Trachsel is a financial services professional with many years of management experience in marketing and sales. As a member of the Executive Board of Atupri Health Insurance, the 44-year-old is familiar with the health insurance industry. Kaspar Trachsel will take over the former Sales & Marketing division on September 1, 2018.
"Following the recently announced personnel changes, we are very much looking forward to the three new members of the Executive Board," comments interim CEO Otto Bitterli. "I am convinced that, together with the Executive Board and its teams, we will quickly develop and concretize the topics of innovation and customer satisfaction."
