Drop8 further expands management
Drop8 continues to expand its management team. Following Monty Meier—once the first employee of the startup Drop8—taking on the role of Managing Director in 2022, Patrik Brändle and Fabrice Lalive are now joining the management team.
With the expansion of the management team by Patrik Brändle and Fabrice Lalive, Drop8 is laying the foundation for further sustainable development in the future, according to a statement on Monday. Growth is not the first priority. First and foremost, the company wants to be able to offer its clients qualitative and innovative implementations in the area of programmatic advertising campaigns - and that includes agility and speed.
Both Patrik Brändle and Fabrice Lalive had started their careers at Drop8 with a traineeship. Now they have been promoted to the management team.
Brändle will assume the position of Director Campaign Management. According to Drop8, his experience and expertise built up over the years would have contributed to the implementation of numerous successful and innovative campaigns for clients.
In his new role, he will lead the Campaign Management team as well as be responsible for strategic issues for the company.
Fabrice Lalive will newly serve as Director Innovation & Technology. In this role, he will lead the company into an innovative future by identifying and implementing groundbreaking technologies and solutions. He will also play a key role in the development and implementation of forward-looking strategies. One focus will be on sustainability in digital advertising, in particular on measuring and reducing the CO2 emissions of programmatic advertising campaigns.
