Three new members on the Gfm foundation board
The Foundation Board of the Swiss Society for Marketing Gfm has elected three new members. Anna Hug, Co-Managing Director Markets at Hug, Veronika Elsener, CMO at Victorinox, and Mariateresa Vacalli, CEO of Bank Cler, strengthen the board.

Anna Hug, Veronika Elsener and Mariateresa Vacalli (from left to right) will serve on the Gfm Foundation Board for at least three years. The Foundation Board awards the "Annual Prize of the Foundation for Marketing in Corporate Management", which recognizes companies for outstanding marketing achievements. The next award ceremony will take place on Tuesday, October 27, 2020.
Veronika Elsener has worked in various positions in the family-owned company Victorinox for over 25 years. Since 2009, she has been responsible for the continuous development of brand management, and today, in her role as Chief Marketing Officer, she is responsible for global brand communication.
Anna Hug worked as Export Market Manager for Création Baumann for ten years before joining Hug in 2010. After holding management positions in Private Label and Development & Innovation, she has been Co-Managing Director Markets at the Lucerne-based company since 2019.
Mariateresa Vacalli has been CEO of Bank Cler since September 2019. After completing her education in operations and production engineering at ETH Zurich, she held various management positions at telecommunications companies and as Chief Digital Officer of the BKB Group.
The current Board of Trustees of Gfm
- Geri Aebi (Wirz)
- Nadine Borter (Contexta)
- Dr. Beat Bühlmann (Swisscom)
- Veronika Elsener (Victorinox)
- Anna Hug (Hug)
- Thomas Landolt (IBM)
- Thomas P. Meier (Ricola)
- Prof. Stefan Michel (IMD)
- Ulrich H. Moser (conavest)
- Thomas Passen (Ringier Axel Springer)
- Jeannine Pilloud (Ascom)
- Dr. Felix Reiff (Bayer)
- Prof. Dr. Marcus Schögel (HSG)
- Florian Teuteberg (Digitec Galaxus)
- Mariateresa Vacalli (Bank Cler)
- Dr. Dominique von Matt (Gfm)
- Marc Werner (Galenica)
