Double reinforcement for the Podcastschmiede
Simon Lechmann, formerly Head of Culture and Entertainment at Südostschweiz, is joining Podcastschmiede as co-editor-in-chief. In addition, Podcastschmiede is strengthening its expertise in podcast marketing with the addition of Daniela Thielecke.
Last year, Podcastschmiede was able to launch many new productions. Now Simon Lechmann is expanding the agency's team. "Audio on demand is the medium of the hour," says the longtime radio host. The medium creates intense experiences: "I only need my imagination, can switch off all external influences and concentrate fully on the content. The images that arise in my mind are always very personal. That's why this listening experience is so unique."
Lechmann takes over as co-editor of Podcastschmiede along with deputy managing director Cheyenne Mackay. "I'm enormously pleased that Simon is bringing his talent for storytelling to us," Mackay said. "He has exceptional ideas for podcast formats and knows how to execute them."
Discover new marketing formula
A good podcast per se is not enough, it must also be heard. For this reason, Podcastschmiede focuses on marketing the productions and brings marketing specialist Daniela Thielecke on board. Thielecke brings almost 17 years of experience from radio marketing, which she most recently used in digital startups. "No one in Switzerland has perfected podcast marketing yet. With Daniela, we will try everything and discover the secret formula," says CEO Nico Leuenberger.
