Digitec Galaxus: Rebekka Fricke appointed Chief People & Culture Officer

Rebekka Fricke will take on the new role of Chief People & Culture Officer CPCO at Digitec Galaxus on March 1, 2023. The 39-year-old has worked at the online retailer for almost 15 years and most recently headed People & Organizational Development POD. The art historian and philosopher launched her career in 2008 as a call center agent in Digitec's customer service department, where she gained her first leadership experience as a team leader. From 2011 to 2014, she was responsible for quality management in customer service and in the stores and then moved to business development, where she took over the operational management of various projects. In 2018, she moved to the newly founded POD unit as an organizational developer, whose development she shaped as head for the last three years.

"Rebekka Fricke knows Digitec Galaxus like almost no other and is very well connected within the company. She lives our values and is able to communicate our corporate culture across departmental and national boundaries," says Florian Teuteberg, CEO of Digitec Galaxus. "I am convinced that she will make a significant contribution to leading us into a successful future."

With the new organizational structure, Digitec Galaxus is uniting its HR topics under one roof and thus intends to give them even more weight at all levels. "For its next growth steps, Digitec Galaxus needs committed and qualified employees, reflective leaders, and flexible processes and structures. Because only the interplay of these elements results in innovation and great customer service," says Rebekka Fricke. Together with her teams in Switzerland, Germany and Serbia, she will be responsible for and develop all HR-related topics.