David Schärer becomes CMO at Breitling
Last week, the former "Advertiser of the Year" announced that he was leaving the Rod agency. Now it's clear where he's going: David Schärer is to become Chief Marketing Officer at Breitling.
It was the industry's bang for the buck last week: David Schärer is leaving Rod, and Tiffany Bottlang and Alessandro Reintges are taking over. In the future, David Schärer will be responsible for the brand world of an international brand as Chief Marketing Officer, it was said - in a Linkedin post, the advertising expert now revealed which brand it is: Schärer will be the new CMO at Breitling.
"On September 1, I start my new job as Chief Marketing Officer at Breitling," Schärer writes. "I'm excited about this huge opportunity to gain new experience and get involved in entrepreneurial activities again after two decades in the agency business."
David Schärer follows in the footsteps of CMO Tim Sayler, who, according to Schärer, "turned a traditional brand into the coolest brand in this exciting market."
