Dario Piccinno Leads Publica4 as the New CEO & Partner
Effective July 1, 2026, Dario Piccinno will assume the role of CEO & Partner at Publica4. With more than 20 years of experience in the Swiss digital advertising market, he is set to lead the Zurich-based high-impact specialist into its next phase of growth.
Dario Piccinno Takes the Helm at PUBLICA4
Effective July 1, 2026, Dario Piccinno will assume the role of CEO & Partner at PUBLICA4. A serial entrepreneur, he brings more than 20 years of experience in the Swiss digital advertising market—including twelve years in the field of high-impact advertising. He will be responsible for the strategic development of the Zurich-based company and for strengthening its position as a leading Swiss specialist in high-impact formats.
PUBLICA4 has specialized in high-impact advertising since 2012 and brings together creativity, technology, data, and media under one roof. Following its conversion from a GmbH to an AG last year, the company says that appointing an experienced CEO is the next logical step in its development.
An entrepreneur with deep roots in the market
Dario Piccinno is no stranger to the Swiss digital advertising scene. He founded several companies in the Swiss digital advertising market—including The Industry, which was later acquired by YOC. He then built up YOC’s Swiss operations and, most recently, as Commercial Director of Yaleo at audienzz, was responsible for the company’s commercial success.
Oliver Anderegg, founder and chairman of the board of directors at PUBLICA4, comments on the move: «A few years ago, we were still competitors—today, I’m delighted that we’re partners. I’ve been searching for a long time for the right person to take PUBLICA4 to the next level. In Dario, we’ve found exactly that CEO: an entrepreneur who understands our market, shares our quality standards, and has the experience to turn that into growth.»
Dario Piccino's Goal: To Make PUBLICA4 the Go-To Source for Special Formats
The new CEO also shares his ambitions: «PUBLICA4 stands for something that has become rare in the market: genuine craftsmanship and customer service that truly deserves the name. That’s exactly what I want to refine and expand. My goal is to make PUBLICA4 the leading adtech company for high-impact advertising in Switzerland—the go-to workshop for specialized formats that no one can ignore if they want attention rather than just impressions.»
The company has clearly positioned itself: not as a media agency, not as a creative agency, but as a specialized technology and production partner for high-impact advertising—with its own platform and direct connections to premium Swiss publishers. Its proprietary platform, P4Studio, and direct publisher connections are intended to serve as the central technological foundation. According to the company, its clients include more than 30 active brands, among them Mercedes-Benz, Swisscom, Swisslos, and Migros.
For more information about PUBLICA4 and the services it offers, visit https://www.publica4.com.
