Cyril Wick becomes CEO of Blue Entertainment
After five years, Wolfgang Elsässer, CEO of Blue Entertainment, has decided to take on a new role effective June 2024. He will be succeeded by Cyril Wick, who currently heads Wingo and third-party brands at Swisscom.
After almost five years as CEO of Blue Entertainment and Head of Entertainment at Swisscom, Wolfgang Elsässer has decided to take on a new external role. He will take on a new challenge as of June 1, 2024.
"The Blue team has done an outstanding job under Wolfgang's leadership - the holistic development of our entertainment offering in recent years is truly impressive. On behalf of the entire Board of Directors, I would like to thank Wolfgang for his outstanding performance and wish him all the best for the future, both professionally and personally," says Dirk Wierzbitzki, CEO of Blue Entertainment and Head of Private Customers at Swisscom.
Cyril Wick takes over the CEO position. He has been Head of Wingo and Third-Party Brands at Swisscom since 2017. In these seven years, he and his team have introduced the Coop Mobile brand on the Swisscom network, further developed the M-Budget brand and built the Wingo brand into a well-known Swiss telco brand.
