Claudio Valenti new VSSM Head of Marketing Department
Claudio Valenti took over Daniel Schnyder’s position as head of the VSSM’s marketing department effective May 1, 2018. Schnyder left the company at the end of March to pursue a new opportunity. The Association of Swiss Master Carpenters and Furniture Manufacturers (VSSM) represents approximately 2,100 carpentry shops in German- and Italian-speaking Switzerland.
The new Head of Marketing at the VSSM comes from the automotive industry, where he was most recently responsible for sales and marketing at a Toyota garage in the Zurich lowlands. Prior to this, he worked in marketing at General Motors (for the Opel brand) for over two and a half years. Valenti started his career in the media/advertising industry as a TV media planner at Publisuisse (now Admeira). In 2011, he moved to Publicitas, where he worked as a key account manager.
The label "The carpenter - your doer" recognizes professionals from a self-confident and likeable occupational group. In addition, this promise is also carried on in the SRF program "Happy Day" as a sponsor. The VSSM is also the publisher and editor of the weekly trade magazine SchreinerZeitungwhich highlights all new developments in the industry. The SchreinerZeitung is considered the most important trade journal in the wood sector.
Claudio Valenti reports to Patrik Ettlin, VSSM Head of Marketing & Communication.
