Christoph Zimmer takes on new role at Tamedia
Tamedia is creating three new teams from January 2019 to expand the digital offering of its paid daily and Sunday newspapers. Christoph Zimmer will take over the management of one of the three teams.
The new Digital Product team encompasses all competencies at the interface with readers, from digital preparation to the presentation and distribution of editorial content. It will be headed by Christoph Zimmer, Head of Communications and Public Affairs at the media group until June 2018. Before joining Tamedia in 2006, Zimmer, who studied communications and journalism at the Zurich University of Applied Sciences Winterthur and holds an International Executive MBA from the University of St. Gallen, worked as a journalist and in politics. The 41-year-old will work with the editorial teams of Tamedia's subscribed daily and Sunday newspapers to further develop digital news content, apps and platforms and introduce new formats and tools.
The Digital Revenue team is responsible for monetizing all digital offers. This includes the offer and pricing, but also the entire digital sales process. It is headed by Marc Isler. As head of the national service unit Digital Sales Development, which was created in 2016, Isler made a major contribution to the significant growth in digital subscriptions over the past two years. Previously, the 40-year-old was Director digital Business Development at the Swiss travel group Hotelplan Group and Head of Direct Sales & Marketing at Interhome AG.
In the future, the new Technology team will drive the use of new technologies for product development in the area of paid media. The recruitment phase for a CTO is currently underway.
