Christian Bertschy becomes CPO at Frontify

Following the appointment of Rebecca Rosborough as CCO, Frontify, a provider of brand management software, has now also brought on Christian Bertschy as Chief Product Officer. At the Swiss scale-up, he will be responsible for product strategy, product management, product design, engineering, and architecture and product operations.

(Image: zVg.)

At Frontify, Christian Bertschy's responsibilities include managing the product department, being responsible for global product operations - from ideation to market launch - actively mentoring the teams, and cultivating lasting and strategic partnerships.

In his position as Chief Product Officer, he wants to focus on three topics: Innovation, quality and communication. The aim of these three cornerstones is to further increase the efficiency of the teams so that innovations can be tested even faster, more cost-effectively and closer to the market, so that they can then be brought to market quickly in high quality.

"Although I originally planned to found my own startup, Frontify's CPO job posting immediately intrigued me. What particularly excited me was the opportunity to fully invest my energy in a product that already has an impressive track record," says Christian Bertschy about his new role. "Added to that was the welcoming company culture I experienced during the interview process, which only reinforced my decision to join Frontify."

Bertschy has many years of experience in the web development sector. In 2006, he founded the web agency Divio together with a business partner. Later, Divio transformed into a Platform-as-a-Service provider, allowing global customers to run their web applications performantly and without interruption. In 2007, he founded Django CMS, a Python-based content management system.

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