Caroline Kellerhals appointed Head of Market and Audience Research at SRG SSR
On April 1, Caroline Kellerhals will take over as head of market and audience research at the SRG General Directorate. She succeeds Tanja Hackenbruch, who is becoming the managing director of Mediapulse.
Caroline Kellerhals will become Head of Market and Audience Research at the SRG Directorate General from April 1, 2017. The 44-year-old studied sociology and general ecology at the University of Bern. She has also completed a postgraduate degree in applied statistics. Kellerhals began her professional career in 2001 at Swiss International Air Lines. She then moved to Swiss Post. Since 2012, she has been Head of Research and Deputy Managing Director at Mediapulse. She was responsible for the development of research strategies and worked on the strategic direction of the organization. She left the company in September 2016 (Werbewoche.ch reported). As Head of Market and Audience Research at Operations SRG, she will coordinate research and measurement activities for the entire company. She will also advise the SRG General Management and Executive Board on issues relating to quantitative and qualitative audience measurement. Caroline Kellerhals is the mother of two children and lives in Biel.
