Carmen Keller Spitch: Promoted to Global Marketing Director
Spitch has appointed Carmen Keller as Global Marketing Director. The experienced marketing specialist will drive international growth and U.S. expansion for the provider of Agentic AI solutions.
Carmen Keller Takes Over as Global Head of Marketing at Spitch
Spitch, a provider of collaborative agentic AI solutions for businesses, has appointed Carmen Keller as Global Marketing Director, effective September 1, 2026. Carmen Keller and Spitch have been connected since 2021, when she joined the company as Marketing and Communications Manager for the DACH region. Since then, she has successfully expanded the company’s market presence in Switzerland, Germany, and Austria before taking on the role of Head of Marketing in 2024.
In her new role, Keller is responsible for the company’s entire global marketing function. According to her, this includes strategic brand positioning, marketing performance, content campaigns, and closer coordination between marketing and sales—with the goal of supporting sustainable growth. A particular focus is on expansion in the U.S. market.
Extensive experience in the DACH region as the foundation for a global role
Keller brings more than four years of operational experience at Spitch and has first-hand knowledge of the company, its technology, and its market presence. This continuity should facilitate the transition to her new global role. In her new position, she will be tasked with taking the dialogue with customers to a new level and sharpening the brand’s positioning worldwide.
«Knowledge can be acquired, experience can be gained, and skills can be honed. But passion cannot be taught,» says Carmen Keller. «It is precisely this passion, combined with curiosity, that drives me to push boundaries.»
CEO Alexey Popov Relys on Carmen Keller Spitch's Strategic Vision
Alexey Popov, CEO of Spitch, cites Keller’s proven ability to communicate complex B2B technology in an accessible way as the reason for her promotion: «With her strategic vision, deep understanding of the market, and tireless drive, she is the perfect choice to lead our global marketing organization. We are confident that she will make a significant contribution to Spitch’s international and U.S. growth.»
For more information about Spitch and its Agentic AI solutions, visit https://www.spitch.ai available.
