Carina Hummel Takes the Helm at dreifive Vienna
The international digital agency dreifive is setting the course for its next phase of growth: Carina Hummel is taking over as the new managing director and will lead operations at the Vienna office. The previous managing partners, Marcel Oppliger and Sascha Frommhund, are stepping down to serve on the board of directors.
Carina Hummel Takes Over Operational Leadership at dreifive Vienna
The dreifive Group is setting the course for its next phase of growth: Carina Hummel, a long-time executive at the digital agency, is taking on the role of managing director and will be responsible for the operational management of the Vienna office going forward. The current managing partners, Marcel Oppliger and Sascha Frommhund, will hand over operational responsibility by the end of the year.
The leadership change is part of a strategic realignment within the dreifive Group. Starting in 2027, Oppliger and Frommhund, as co-owners and members of the Board of Directors of the dreifive Group, will focus on the group’s strategic development, the expansion of its international network, and the exploration of new business areas. The group employs more than 110 people at locations in Switzerland, Germany, and Austria.
Growth Through Strategy, Creativity, Data, and Technology
Hummel brings a deep understanding of the Austrian market—she has helped shape the company in various roles and is familiar with both the customers and the internal corporate culture. For the new CEO, it’s clear what will matter most in the Austrian market going forward: «The Austrian market has changed significantly in recent years: a combination of strategy, creativity, data, and technology—consistently focused on impact—will become even more important for brands in the future. Consumer behavior and marketing are evolving faster than ever before. This makes it all the more important to keep pace with this speed and position ourselves as a future-proof hub. This is exactly why we want to continue expanding dreifive in Austria—close to the market, close to our clients, with a team built around these strengths.»
Board Members Express Confidence in the New Leadership
Oppliger and Frommhund expressed their confidence in the choice: «The appointment of Carina Hummel as Managing Director in Austria reflects our conviction that sustainable success is based on competence, trust, and a corporate culture that is lived out in practice. As a long-time employee, she has helped shape our company in various roles and has a deep understanding of our market, our customers, and our values.»
Dreifive is an international digital agency specializing in the design and execution of campaigns across digital channels. Its services include search, display advertising, social media, creative design, and production—with a strong focus on data, analytics, and conversion optimization. With offices in Zurich, Vienna, Konstanz, and Munich, the agency operates primarily in Switzerland, Austria, and Germany.
