Bruce Roberts joins the creation of Farner
Farner continues to expand: Bruce Roberts joins the creative team at the Zurich office as Creative Director with immediate effect.
Bruce Roberts joins from TBWA, where he was instrumental in the agency's creative success over the past five years.
His most recent work includes the "50 Years of Big Mac" campaign for McDonalds, which won four gold awards from the ADC. This campaign also won several international awards, including the Cannes Lions and the Clio Awards. Roberts has also worked for clients such as UBS, Mercedes-Benz, Zurich Insurance Group, Nestlé, SBB, SWISS International Airlines, Sunrise, Coop and Porsche.
The native South African and Swiss by choice studied in Cape Town at the Cape College of Art and subsequently worked for agencies such as BBDO Cape Town and The Jupiter Drawing Room before coming to Switzerland in 2004. His stations in Switzerland include Jung von Matt/Limmat and Publicis.
"Bruce's involvement is our response to the growing demand for cross-disciplinary creative concepts. I know Bruce from joint activities at ADC. His creative and integrated way of thinking fits perfectly with the needs of our clients," says Philipp Skrabal, Chief Creative Officer and Partner at Farner.
Bruce Roberts will join Martin Fuchs as the CD team to help grow Farner's client portfolio.
Philipp Skrabal, Bruce Roberts and Martin Fuchs (from left).
