Bettina von Kupsch joins Adello's Board of Directors

Adello's Board of Directors will be strengthened by Bettina von Kupsch, former "Head of Market Strategy" at Swisscom Mobile.

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Bettina von Kupsch has many years of experience in the areas of corporate development, solution selling, market strategy and customer experience management - not least due to her positions at Cap Gemini Consulting, Swisscom Mobile and Swisscom Switzerland.

The expansion of the Board of Directors comes as the company scales its patent-protected and award-winning "AdCTRL" technology and plans deeper integration with partner companies in Germany and abroad. "Bettina von Kupsch knows the challenges in commercializing technology products at home and abroad. She brings the perspective of customers and system partners to our rapidly growing company. She also asks the right, critical questions that are essential for system hygiene in any company. The last weeks Bettina has already inspired some changes", Adello CEO Mark Forster is pleased about the new addition.

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