Benedikt Lüthi becomes CEO of YouGOV EMEA
YouGov has appointed Benedikt Lüthi as CEO for the EMEA region, effective January 2024. He previously served as General Manager for the DACH region at YouGov Germany.
Lüthi's new role involves the further development of YouGov's existing business activities in Europe, the Middle East and India. His task will be to coordinate the company in the economic region as it continues to grow and to further expand the company's success.
Benedikt Lüthi took over the position of General Manager DACH at YouGov in January 2022 and at the same time held overall responsibility for the business of the Swiss market research institute Link Marketing Services, which was acquired by YouGov, until February 2023. Prior to his time at Link, Lüthi gained several years of management experience as CEO and board member of medium-sized companies and worked as a consultant at Roland Berger, a leading strategy and restructuring consultancy.
