Benedikt Locher becomes the new director of Blue Cinemas
Effective early February 2025, Benedikt Locher will take over as Chief Product Officer of Blue Cinemas at Blue Entertainment.
Benedikt Locher has extensive experience in managing large organizations as well as in strategy development and implementation, as detailed in a press release. Most recently, he was Head of Design, Delivery & Operations at Swisscom, where he was responsible for enterprise customers.
Locher also has in-depth expertise in the private customer segment: he played a leading role in the redesign of the overall experience of all Swisscom stores and their conversion from 2010 to 2014. The business economist with a degree from the University of St. Gallen is familiar with both retail and B2B business and has an excellent network within the Group. In his free time, the 40-year-old family man enjoys being active in the great outdoors with his family.
"I am very much looking forward to making an active contribution to the further development and strengthening of Blue Cinema in my new role. It is particularly important to me to build on the existing strengths together with my organization and to combine the best customer experience with innovation," says Benedikt Locher.
