Beat Welti takes over as Country Leader of Selecta Switzerland
Beat Welti is now at the helm of Selecta Switzerland. The experienced manager is focusing on innovation and sustainable food service solutions to strengthen the company's position in the food-tech sector.
Beat Welti is the new Country Leader of Selecta Switzerland. The experienced industry expert, who previously held management positions at companies such as Lindt & Sprüngli, Mars, Migros, Unilever and most recently Bofrost, brings with him extensive expertise in the areas of consumer goods and customer service.
"Selecta is ideally positioned to meet the growing demand for flexible, digital and sustainable catering solutions," says Beat Welti. "Our scalable catering solutions - from snacks to fresh meals and premium coffee and beverages - are equipped with smart technologies such as real-time sales data, which brings us closer to our customers and increases efficiency."
Welti wants to develop Selecta not only through excellent customer service, but also by expanding strategic partnerships in the area of sustainable products and with institutional clients in order to secure long-term growth.
Selecta, founded in Switzerland in 1957, has become a pioneer in the field of food tech in recent years. With innovative solutions such as micromarkets, smart fridges and 24/7 access to fresh food, the company targets large companies, SMEs and the public sector.
Christian Schmitz, CEO of the Selecta Group, emphasizes: "I am delighted that we have been able to recruit Beat Welti, an expert who knows the Swiss consumer goods industry inside out. His extensive experience and in-depth industry knowledge will be an asset to us as we continue to drive forward our goals."
