Axel Scherger Takes Over as Head of Marketing at Swisscom

Axel Scherger Takes Over as Head of Marketing at Swisscom

Axel Scherger, Swisscom: Effective June 1, 2026, Axel Scherger assumed the role of Head of Marketing Communications & Commercial Management for Swisscom’s Residential Business Unit. He succeeds Pierre Besnard, who left Swisscom on May 31, 2026.

Strategic experience in corporate settings and consulting

Axel Scherger has been with Swisscom since 2021 and most recently served as Head of Strategy for the Residential Business Unit, where he was responsible for the strategic development of the residential business. Prior to that, he worked at Deutsche Telekom and as a management consultant specializing in telecommunications at Horvath & Partners Management Consultants.

Dirk Wierzbitzki, Head of Retail Customers and a member of the Executive Committee at Swisscom Switzerland, explains the appointment as follows: «Axel has strong strategic skills, a deep understanding of the market and our customers, and the ability to effectively translate complex strategies into commercial decisions. Together with the team, he will ensure that we further strengthen our market position with relevant offerings, a clear value proposition, and a focused market approach.»

Focus on Quality and Customer Value

Axel Scherger himself comments on his new role: «I look forward to working with our team to further strengthen Swisscom’s leading market position. Our focus is on quality, strong performance, and offerings that make a difference for our customers every day.»

Swisscom thanks Pierre Besnard for his dedication and his contribution to the further development of marketing in the residential customer segment.