Annette Häcki becomes Creative Director at Y&R Group Switzerland

Y&R Group Switzerland has appointed a woman to the management level of the creative department: On March 1, 2018, Annette Häcki joined the agency as Creative Director, where she leads a team of 15. "In Annette Häcki, we have gained an excellent and very experienced creative director," says Swen Morath, Chief Creative Director of Y&R Group Switzerland.

Annette Häcki was most recently Head of Creation and a member of the Executive Board of Rod Kommunikation. She played a key role in shaping the agency and campaigns such as "Alles auf siroop", "Denner - zu teuer" and "SBB - unterwegs zuhause" and attracted worldwide attention - and a major scandal - with the "Love Life - No regrets" campaign. Before Rod, Annette Häcki worked for agencies including Contexta and Crafft, and worked for clients such as Appenzeller Käse, Credit Suisse, CSS, MINI, SBB, Schweizer Radio und Fernsehen SRF, 20 Minuten, Swisscom and the Federal Office of Public Health.

Co-creation unleashes potential

"I was convinced by the fact that at Y&R, creation works closely with strategy, technology, digital and other experts and that the entire agency has been committed to co-creation for years," Häcki explains her decision in a press release. "I believe that an agency is more than the addition of individual disciplines. And just like the Y&R Group Switzerland, I am convinced that overcoming an isolated way of thinking unleashes great potential," the creative director continues. Annette Häcki also works as a lecturer in creative and business conception and advises start-ups and companies on the development of new business areas as an external communications expert at INNOArchitects Bern.

Focused on data- and technology-driven marketing

Other new additions to the Y&R Group Switzerland's creative team include Diego Martinez, a proven UX expert, and Roberto Vitiello, Digital Art Director from Milan, who previously worked at Jung von Matt Hamburg and OgilvyOne Frankfurt, among others. The text/concept area has been strengthened with Christian Schirmer, who most recently spent a good six years at Publicis, where he wrote copy for the Swiss campaign, Winfried Schneider, who, in addition to working for Wirz and Rod, was once named Austria's best sex columnist by Der Standard, and junior copywriter Barbara Sarras.

"The expanded 35-strong creative team allows Y&R Group Switzerland to focus even more consistently on data- and technology-driven marketing," explains Swen Morath. "We are ideally positioned for the future and look forward to working on innovative and relevant projects."