Alban Haas returns to Boost Group
Alban Haas, the current Head of Operations at Trade Marketing Intelligence, is returning to the Boost Group after seven years. The new Director of Business Development will assume his position on October 1, 2023.
As Director Business Development, Alban Haas will take over the management of the "New Business" area of the Shopper Marketing Unit of the Boost Group and, together with the team, will be responsible for the further development of shopper marketing activities in Switzerland.
Haas has over 25 years of experience at various agencies in Switzerland and has a large network of national and multinational brands as well as trade partners. Currently, he is still employed as Head of Operations at Trade Marketing Intelligence TMI.
Haas was already employed by Boost Group from 2012 to 2016. With him, the right person is now returning to the company to further develop the business in shopper marketing and to realize new impulses in the cooperation with customers, according to a Boost Group statement.
