Adriano Beti becomes CEO of Livesystems
Effective early December 2023, Adriano Beti will take over as head of the OOH company Livesystems. The new CEO brings a wealth of leadership experience to the role.
In his professional career, Adriano Beti has already held management positions in companies of various sizes, from SMEs to major international corporations. His particular strength lies in managing technologically demanding and data-driven projects and companies. This was reflected in his role as Head of Sales in power plant construction at ABB Switzerland, as well as at Leoni-Studer Cables, where he successfully drove forward the transformation to "digital construction" as the overall international manager for building technology. He also made a significant contribution to the growth and internationalization of the start-up Adaptricity, a spin-off from ETH Zurich that enables the digital planning of future-proof power grids through big data analytics.
As COO at Kilchenmann for the last four years, Beti implemented the corporate and digitalization strategy and mastered demanding challenges, especially during the Covid pandemic, which involved retaining highly qualified staff as well as new business models. He is an electrical and industrial engineer and holds an EMBA degree.
"Adriano Beti will further expand Livesystems' technological leadership in the digital out-of-home advertising market. I would like to thank Nadine Hauser and Daniel Bodmer for their competent interim management of Livesystems," said Oliver Egger, Chairman of the Board of Directors of Livesystems, in a press release.
