Adform's Leadership Team Grows with Neuhaus and Sommer

Adform Leadership Team Welcomes New Regional and Global Leaders

Adform announces the appointment of Daniel Neuhaus as Senior Vice President and Regional President for the DACH region, as well as the promotion of Stefan Sommer to Chief Growth Officer. With these two personnel decisions, the company is strengthening its Adform leadership team during a phase it describes as crucial for agentic advertising, omnichannel, and identity solutions.

Daniel Neuhaus Takes Over the DACH Region

According to his own statements, Daniel Neuhaus brings more than two decades of leadership experience in the field of advertising technology in the DACH region. His career includes co-founding emetriq and xplosion, as well as holding senior positions at mrge and Axel Springer. Based in Hamburg, he will be responsible for Adform’s operations in Germany, Austria, and Switzerland—including Splicky, which was acquired by Adform at the end of 2025.

«Adform has earned an outstanding reputation for innovation, independence, and customer focus. I look forward to building on this dynamic momentum together with our customers, partners, and teams in the DACH region and continuing to drive growth,» says Daniel Neuhaus.

Stefan Sommer is promoted to Chief Growth Officer

Stefan Sommer has been with Adform for ten years and has held various leadership positions. Most recently, he headed the DACH region as well as the Global Sales & Partnerships division. In his new role as Chief Growth Officer, he will lead Adform’s global partnerships and business development in the areas of media, data, technology, global clients, and agencies, and drive the commercial aspects of the company’s growth.

Sommer comments: «After ten years at Adform, I’m looking forward to starting this new chapter as Chief Growth Officer. We have a strong foundation, a clear vision, and a unique opportunity to help shape the future of the advertising market.» When it comes to specific priorities, he highlights the company’s leading position in agentic advertising, the launch of Adform Flow via MCP, the ID Fusion identity solution, and ongoing innovations in the omnichannel space, including DOOH.

Both report to the Chief Operating Officer

Both Daniel Neuhaus and Stefan Sommer will report to Oliver Whitten, Chief Operating Officer at Adform, and will be part of the Senior Leadership Team. Whitten says: «Daniel brings a wealth of experience in one of our key regions and is joining us at an exciting time for both Adform and the industry. Our market is evolving rapidly, driven by the rise of agentic advertising and accelerated development in the omnichannel space.» Regarding Sommer, Whitten notes: «Stefan has played a key role in Adform’s success over the past ten years. In his new role as Chief Growth Officer, he is ideally positioned to strengthen our strategic partnerships and unlock new growth opportunities across all areas of the company.»

For more information about Adform, visit https://www.adform.com.