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Study
MarKom
Dentsu Ad Spend Report 2024: Swiss advertising market optimistic
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MarKom
AI is used in Swiss corporate newsrooms
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Media usage
Screenforce study: TV is needed for successful advertising in the video cosmos
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Media
Swiss media professionals on the social web: open, committed - and ambivalent
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MarKom
Where communication professionals use AI intensively - and where not
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Social media
Study: This is how effective advertising on Tiktok is
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MarKom
Stämpfli and the University of Fribourg launch association study
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Social media
Instagram is the most popular platform across generations
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MarKom
30 percent of German commercials advertise climate-damaging products
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Digital Subscription
MarKom
SWA study: Transparency is not a given!
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