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Study

MarKom

OMG study: Christmas in Switzerland offers many opportunities for retailers and advertisers

Population has low media literacy according to study

Digital

Swiss companies continue to invest in AI - despite disappointing many

AI tools are conquering the everyday lives of young people in Switzerland

DExAT

VuMA 2025: Sustainable consumption and e-mobility

Short message service X stigmatizes obesity

MarKom

Study describes digitalization in communication as a marathon

Media

Study sees threat of precarization in Swiss journalism

MarKom

New work in communication: balance instead of burnout

Internet use in Switzerland differs according to gender

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m&k FORMAT Podcasts

Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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