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Artificial intelligence

Verbandspräsident Jürg Bachmann über wachsenden politischen Druck. Quelle: zvg

79 Motions: KS/CS Communication Switzerland Under Pressure

80 Prozent der Schweizer Marketingteams nutzen täglich KI. Quelle: zvg

MarKom

AI Marketing Study in Switzerland: Nearly 80 Percent Use AI Daily

Branding , Creativity

The Bard and the Bot

NetGrowth erweitert Angebot durch Multilocal Partnerschaft. Quelle: zvg

Digital

NetGrowth Drives Programmatic Curation Forward in the DACH Region

Belén Frau: IKEA setzt auf kulturelle Relevanz. Quelle: zvg

Branding

Interview: Why IKEA Focuses on Cultural Relevance Rather Than Advertising Pressure

Buholzer, Zucchinetti, Knapp mit Radio World Award. Quelle: zvg

Awards

deliver.media Wins «Best of Show» for AI in Radio

ADC 105th Awards: Preisträger aus 39 Ländern gekürt. Quelle: zvg

Awards

HeimatTBWA Wins Best of Show at the ADC Annual Awards

energieUri erreicht Spitzenplatz in Reputationsstudie 2026. Quelle: zvg

MarKom

EnergieUri Tops the Reputation Rankings in 2026

Die provokante Kampagne «Switzerland is Fake» ging viral. Quelle: zvg

MarKom

Interview: It's the timing, stupid!

Die Gewinner des Zürcher Journalistenpreises 2026 feiern. Quelle: zvg

Awards

2026 Zurich Journalism Award: Felix Schaad and Four Investigative Reports Honored

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m&k FORMAT Podcasts

Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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