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Big Picture
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Consumer Behavior

Commerce , DExAT

Shopping behavior 2025: focus on health and price

DExAT

VuMA 2025: Sustainable consumption and e-mobility

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m&k FORMAT Podcasts

Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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