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Home > Decoding Culture ...

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Cultural Marketing

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Decoding Culture: How brands can benefit from subcultures - An interview with Sven Labenz

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"Traditional target group marketing has had its day"

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m&k FORMAT Podcasts

Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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