Zurich Brand Design: Red Dot Award and German Design Award with Eatrenalin
Eatrenalin, Europa-Park’s unique dining concept, has won the 2023 Red Dot Award for «Brands & Communication Design» as well as the 2024 German Design Award in the «Excellent Communication Design» category. The Zurich-based agency Distylerie was responsible for the project.
The Red Dot Design Award is presented for outstanding design quality and is one of the largest design competitions in the world with around 20,000 entries every year. The German Design Award is the premium prize of the German Design Council and, thanks to its international appeal, is one of the most prestigious awards in the design landscape. Both institutions have now honored the brand design and brand identity of Eatrenalin with an award.
The evaluation criteria for the Red Dot Award include brand identity and differentiation, the design quality and innovation of the design as well as its impact, comprehensibility and emotionality for the target group. The futuristic and immersive character of Eatrenalin convinced the jury in these aspects. The German Design Award is presented for "exemplary design achievements".
Since November 2022, Eatrenalin in Rust has been the new place to go for gourmets looking for a special kind of fine dining experience. In addition to gastronomy, the gourmet journey combines an interplay of visual, acoustic and haptic impressions - all the senses are touched as guests traverse multimedia themed rooms.
Responsible at Distylerie: Damien Julien (Creative Direction, ([email protected]), Carlo Roman Picaso (Brand & Motion Design), Sarah Wucherpfennig (Brand Design). Responsible at Eatrenalin: Norman Herrmann (Executive Management Prokurist), Nicole Maissen (Marketing & Sales Consultant), Felix Heuberger (Head of Product Management Marketing, Sales & Digital) Linda Engelhardt (Product Manager Marketing, Sales & Digital) Anja Pieper (Digital & Research, Team Leader Online).
