From Logitech to Lego: Swiss brand congress offers top brands a stage
How brand management works in turbulent times is the focus of the Swiss Brand Congress. Switzerland’s largest industry gathering will take place on June 16, 2021, in person in Zurich—if COVID-19 regulations allow—and via live stream.
In 2021, the industry will once again meet at "The Dolder Grand Hotel" Zurich in the tried-and-tested setting, naturally in compliance with coronavirus and with a comprehensive protection concept. The 500 brand decision-makers will have various opportunities to get first-hand innovations and tips from industry experts at the hybrid event concept. Over 30 experts from successful national and international brands will be on stage.
The main program will include the running shoe disruptors from On Running, the long-running brand Lego, "The Swiss Ski" Stöckli and the Swiss tech giant Logitech. They will be joined by the company Vivere, which has given rise to a new understanding of brand management in the digital age. Successful approaches and strategies in brand management will be presented, from innovative start-ups and traditional Swiss brands to top global brands. Which brands have a bright future ahead of them? Which ones will fail? Topics such as marketing technology, social media performance marketing, sustainability and the search for "purpose" or "brand religion" will be discussed in the forums.
"We want to offer perspectives and are planning a live event. Digital participation is of course also possible," says Patrick Seitter from ESB Marketing Network. The congress is being organized together with Htp St.Gallen and the University of St.Gallen.
New series of events, brand knowledge on subscription
The Swiss Brand Congress is being expanded with the SMK Circle. Brand companies are invited to share their experiences in the new subscription. The exclusive circle will start as an online event on April 20. The number of participants is limited to 40 people per event, on a first come, first served basis. Only brand companies are eligible to participate.
