Viviane Grobet new Head of Business Development & Partnerships at Switzerland Tourism
Following Letizia Elia’s departure, Viviane Grobet, previously Chief of Staff at Switzerland Tourism (ST), will take over the «Business Development & Partnerships» department and thus join the Executive Board.
Viviane Grobet previously headed the staff unit of Switzerland tourism and in this role was also responsible for the market research and corporate communications of the national tourism marketing organization.
As of August 1, 2022, Grobet will take over the Business Development & Partnerships division and become a member of the Executive Board. The tourism expert with a broad range of management experience and master's and postgraduate degrees in marketing, leadership and transformation from the University of St. Gallen HSG is expected to open up further potential for ST's partners in her new role. In addition, she will drive initiatives to inspire tourists to delve even deeper into the diversity of Switzerland as a vacation and travel destination, the organization writes in a statement. Grobet has worked at ST since 2015, before which she was Marketing & Membership Manager at the British-Swiss Chamber of Commerce in Zurich.
In her new position, Grobet is responsible for the departments Partnerships, Product Development, Events & Market Services, Touring Tourism, Health Tourism as well as initiatives around sustainability and innovation. She will lead a team of 30 people in Zurich.
