Over 850 participants at Dex24
This year’s Dex set an all-time record with more than 850 attendees. For the organizer, IAB, the event is a huge success: «We were able to reach a substantially larger number of industry professionals and make the conference more diverse overall,» says Urs Flückiger, Managing Director of the IAB Switzerland Association.
On Wednesday, in 40 keynotes, master classes and workshops, over 60 speakers spread across five movie theaters at the Zurich Frame shared and discussed their insights on the current and controversial topics that are moving the industry.
The numerous highlights of the programme included the award-winning Oded Lavie from Publicis Groupe, who had travelled from Israel, a statement by top German creative Terry Ellmer on dealing with culture and subculture(s) in marketing, a presentation by Isabelle Rogat (Isi) on the "Hot Sh*t", which can be used to mobilize trend cycles and the attention economy for your brand, and Dr Daniel Knapp from IAB Europe, who had joined the event from Sydney to present data and figures on the status of digital advertising.
The practical masterclasses and workshops were particularly popular this year. There were also several panels on key digital marketing topics such as retail media, sustainability and responsible media. According to the organizers, the fact that all of these topics are becoming increasingly relevant to society also underlines the importance of the conference.
"Dex has become an institution," says IAB Switzerland President Martin Radelfinger. "The only Swiss digital conference of this size and importance has become indispensable not only because of its impetus and knowledge transfer. Networking is also absolutely key: for many, Dex is the opportunity to meet colleagues, companions and friends from the industry once a year - in a setting that is as exciting as it is relaxed."
