Trafo Hallen Baden becomes even more attractive for events thanks to huge LED wall
The Trafo Baden Convention Center has been equipped with a 45-square-meter LED wall. It displays brilliant images and videos even in daylight. The new, flexible service concept is particularly appealing to event organizers. A third innovation is the «Factory Food Concept.».
Reto Leder, CEO of Trafo Hallen Baden, and Jürg Schwarz, CEO of Habegger, in front of the new, large LED wall in the former transformer hall 37.
Host and CEO Reto Leder presented the innovations at the Trafo Baden congress center to an interested specialist audience on 25 January. He justified the installation of the LED wall by explaining that technology solutions rented for each event quickly became too expensive for medium-sized and smaller events.
"That's why we decided, together with our technology partner Habegger AG, to equip the hall with a permanently installed technology package," explains Leder. The heart of this technology package is the 45 square meter LED wall.
The LED wall is complemented by a high-quality sound system and stage lighting. A special feature is that the LED wall can also show brilliant images and videos in daylight.
The entire technology, including the stage and two microphones, costs CHF 6,950 per day, which is much cheaper than a temporary installation. There is also the option of booking the LED package for short events lasting between 15 minutes and two hours at a reduced price. The new offer makes it possible to appeal to emotions via image, video and sound for less money.
To make it easier for event organizers to calculate costs, Trafo Baden abolished the fixed, high hall rental fees back in 2018 and replaced them with a flexible "per guest" concept. Flat rates are now offered for seminars, dinners, drinks receptions and food festivals. The hall rental fee is always included. This also makes the halls attractive for smaller events.
The third innovation concerns the food area. Guests no longer want to be monotonously served ham croissants, but want to decide for themselves which food and drinks they want to consume, when and how much.
The main aim of the new "Factory Food Concept" is to offer attractive and healthy food options. A distinction is made between seminar catering, banquets from simple to gala, food festivals for employees and customers as well as an aperitif offer for all needs.
