Top 3 Star Hotels with new brand identity
New positioning, new claim, new name: The Best 3 Star Hotels become the Top 3 Star Hotels according to the motto: "Reach for the right stars".
The Top 3 Star Hotels (formerly Best 3 Star Hotels), i.e. the 25 best three-star hotels in Switzerland, have a new positioning with a new web presence and a new name. With "Top 3 Star Hotels of Switzerland", the brand is now fully owned by the association, which was not the case before. The goal is to grow with additional three-star hotels and to be represented in all language regions of Switzerland. To be accepted, hotels must meet numerous quality criteria. The organization is open to recommendations and applications from new member hotels.
The new claim: "Reach for the right stars". Under the project management of Nicoletta Müller, Innovation, Sales & Marketing, who also manages the office, the new website was created, developed by Design Studio Soda. The website allows for easy and quick navigation, from which those responsible hope to achieve even greater awareness and visibility of the hotels.
