Ticino Turismo expands its VR experience

In March 2016, the Responsive agency celebrated the opening of the special exhibition "NEAT - Gateway to the South" with Ticino Turismo and invited guests at the Museum of Transport in Lucerne. In the presence of Federal Councillor Doris Leuthard and presenter Christa Rigozzi, one of the first public high-end virtual reality applications "Discover the other side" was presented. People were impressed by the adventurous journey through time and the fantastic views of the various places in Ticino. MK reported.VR works as a marketing toolThe enthusiasm of young and old has continued, so that the application has already been viewed over 30,000 times in the Museum of Transport alone and more than 2,000 times on the two mobile stations at events such as the Züri-Fäscht, the opening of the Gotthard Base Tunnel and the Lugano Holiday Day. Last year, the client Ticino Turismo, in collaboration with webatelier.net Lab, the eTourism Lab of the Università della Svizzera italiana (USI), also conducted a study on the VR application as a marketing tool, which showed that the customized high-end application from Responsive AG evokes positive memories and users feel emotionally addressed. They want to know more about the destination and visit the places they have already seen virtually. The most memorable scenes are those that show unusual perspectives, such as the view of Lake Lugano from a hot air balloon. The VR application therefore also gives visitors ideas of what they could experience in Ticino in real life. The VR application also triggers positive word-of-mouth advertising for Ticino and for the VR experience. VR as a storytelling tool therefore works perfectly. And last but not least, Ticino is perceived as a trendy destination thanks to the VR experience.Extending the success storyDue to its success, the Swiss Museum of Transport has integrated the "NEAT" theme into its permanent exhibition. Visitors can also immerse themselves in two new worlds. While taking the cog railroad to the mountain station on Monte Generoso, visitors can discover the new landmark "Fiore di Pietra" by Ticino star architect Mario Botta. You can also marvel at the new photorealistic 360° panoramic view of Bellinzona from one of the towers of Castel Grande.