SV Group wants to set new standards for hotel guests with app

"Stay KooooK sums up our know-how and the experience we have gained over many years with different brands and concepts. We want our guests to realize their full potential. That's why we ensure that they have to spend as little time as possible managing administrative processes," explains SV Hotel Managing Director Beat Kuhn. "We leave them full decision-making power in the process. Our guests have full control at all times over when they want to do and experience something on their trip. We support them efficiently, digitally and personally."

SV Group has digitized all touchpoints for Stay KooooK and united them in one app. The digital guest journey responds to the changing and evolving needs and demands of travelers.

Guest takes center stage

The typical hotel processes and all touchpoints are fully digitized so that the Stay KooooK employees, the hosts, can devote themselves fully to the encounter with the guests. The guest handles reservation, check-in, check-out and billing in a web app. Guests can decide for themselves which communication channel they prefer. The web app delivers personalized content, making it easy to customize the stay according to their own ideas.

Design thinking determines the solution

All elements of the Digital Guest Journey and the Digital Guest Platform Magic are groundbreaking for the industry and were developed in a far-reaching design thinking process within the SV Group, as the SV Group writes in a statement. In the process, booking processes and procedures were examined step by step and the extent to which they could be digitally simplified and improved in order to raise the individual guest experience to a new level. Various startups and technology developers such as Apaleo, 3ap, Evux and 4suites were involved in the development.

Personalization writ large

In the web app developed for Stay KooooK, guests can create their own account, rate content or share recommendations, and enter information on personal preferences in order to make processes and the room or studio facilities as personal as possible. All data can also be saved here for a future stay. Thanks to an event-driven architecture, all events - for example, a booking or a change in booking - are stored and managed centrally in the specially developed Magic digital guest platform.

The overnight concept Stay KooooK is aimed at a new generation of travelers who are looking for practical and high-quality accommodation with the highest degree of individuality and flexibility.