Scholtysik & Partner: Code-generated brand design for Digitaltage 2020
The Scholtysik & Partner agency developed a brand design based on an algorithm for Digital Days 2020 and designed the online platform for the Switzerland-wide event, which will take place for the first time as an online event from November 1 to 3.
Following the opening by President Simonetta Sommaruga on November 1, interested parties can register online for three days at Digitaltage.swiss or at over 20 venues in all parts of the country, actively participate in discussions on current topics and learn specific digital skills. In total, more than 400 free events are on the program.
Algorithmic design
The key visual for the Swiss Digital Days 2020, developed by Scholtysik & Partner in collaboration with Bigger Picture, demonstrates that algorithms also have creative potential. The code-generated animation is an artistic interpretation of a data series on the frequency and intensity of Swiss internet use since the first Digital Day in 2017 and thus a creative examination of the digital transformation in Switzerland.
Based on this data-based animation, the designers at Scholtysik & Partner created the overall appearance of the national campaign days - from the design of the online platform to animated broadcasting elements and studio designs to the presence at all locations throughout Switzerland.
Online event platform in record time
As a result of the ongoing pandemic, the Swiss Digital Days will mainly take place online this year. The decision to do so was made in early summer, and research into existing solutions for online mass events on the market did not yield any satisfactory results. Within a few weeks, the UX team at Scholtysik & Partner worked closely with the implementation partners at Update and Ownbit have developed a streaming and interaction platform.
The platform meets the diverse requirements of the various event formats, such as learning labs, demos, talks or startup battles, and the correspondingly different needs of the audience: information, exchange, discussion, learning or entertainment. Scholtysik & Partner continuously validates user needs in the immediate pre-event phase and incorporates new user feedback into the platform. The online platform will be the linchpin of the Swiss Digital Days 2020 for the first time.
