All-round success at the BOE trade fair
«For us, as an event production company operating throughout Europe, BOE is the most important trade show,» was one of the comments about the BOE trade show in Dortmund. And never before has the range of offerings for the live communications industry in Dortmund been greater. The BrandEx Festival, held the day before the trade show, celebrated an inspiring premiere.
Six exhibition halls were occupied this year, plus a higher number of exhibitors and visitors. 10,900 trade visitors flocked to the Westfalenhallen.
"The year 2019 is characterized by important strategic further developments for the BOE," says Sabine Loos, Managing Director of Westfalenhallen Dortmund GmbH.
With 650 exhibitors at the BOE 2019, Loos was able to report an increase of 18 percent already at the start of the trade fair. That is a record. With BrandEx, the initiators BlachReport, FAMAB, Messe Dortmund and Studieninstitut für Kommunikation have jointly created an exclusive forum for event managers and creatives, PR and communication specialists, advertisers, marketers, scientists, service providers and the next generation from the segments trade fair, architecture and live communication.
A moving moment was the farewell of Bea Nöhre (left in the picture), Grand Lady of the BOE. Sabine Loos thanked the "mother of the BOE" and paid tribute to her lifetime achievements. For nine out of ten visitors, according to their own statements, it was worth their while coming to the BOE 2019.
